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Water in a Box.

View now at: https://alexlhopkins.wordpress.com/2016/04/18/water-in-a-box/ 

Name an object that fits into a rectangular box?

Stereotypical answers include a television, a painting and Ikea’s D.I.Y shelves. But would you ever guess a 1,000 L water tank? A tall, round, cylindrical shaped water tank.

According to the Australian Bureau of Statistics just over 2.3 million Australian households use a rainwater tank. An alarming fact for a country plagued by drought.

Despite the majority of Australian’s knowing that water conservation is an essential part of our lives, only 10% of homes take action to save water. This negative relationship indicates there must be an underlying reason why people don't install water tanks. The most obvious - water tanks are hard work. They are big, heavy, expensive to buy and more expensive to install. However, Greenco Water have set out to change this stereotype.

GreenCo Water designed a 1000L PAK FLAT Water Tank. With features including:

•               Australian designed and owned

•               Transportable

•               Anyone can set it up (anywhere)

•               Easy to assemble

•               Collects water in 10 minutes

•               Food-safe and certified

•               No special tools or knowledge required

•               10-year warranty

•               100% recyclable

And most outstandingly, the product is purchased and delivered in a rectangular box.

Put simply, the Pak Flat is your perfect D.I.Y Water Tank.

 (Images: https://greencowater.com)

The Weekly Times reported that GreenCo Water CEO Simon McMahon “knew there had to be a easier way.” Being inspired by Ikea’s “efficient” Flat Packs, McMahon aspired to make the world’s first Flat Pack Water Tank. Despite it taking 43 different designs and a lot of patience, McMahon accomplished his goal. The product was launched in May 2015, in Bunning’s stores across Australia, for RRP$399.

In less then a year the privately owned GreenCo Water enterprise has expanded its board to comprise of four associates and operations are occurring in both Australia and Asia. Despite the company size being small, at around 1-10 employees, GreenCo Water doesn’t hold back on how many people it markets too. Currently, all Australians can benefit from the product, thus all Australians targeted.

When contacting GreenCo Waters PR agency iD Collective, I spoke to Mary Morton who facilitated a six-month start-up campaign with the company. Morton reiterated that despite the business being small, its customer demographic is directed to a “mass market.” GreenCo Water is a social enterprise however they deem “making money and profits” as one of their main reasons for operation. Furthermore, when asked personally how Morton viewed the business objectives, she regarded GreenCo Water’s main goal was “to be a company with a conscious.”

Consequently, GreenCo Water’s LinkedIn profile states they have set up as a conscious business with one goal - to promote water conservation through innovative, affordable water storage solutions. It is clear they are currently marketing themselves and successfully setting up their business in the way they consider to be important.

Furthermore to truly put their impact into perspective, an example stated on the company website highlights how remarkable and life changing the Pak flat is. The example outlines that trucks seen around country Australia, carry around five 20,000L water tanks (a total of 100,000L). With Pak Flats, you could fit 1000 tanks into the same area, giving a total of one million liters of water.

The Pak Flat Water Tank can be set up in as little as 2 minutes (world record) thus they are perfect during disaster relief. GreenCo Water being a social enterprise deems it important to give back to those in need. They contribute their product to many humanitarian aid campaigns, helping in the area of water storage. However, it is unclear whether they donate or give a discount on the products used.  The Land quoted board member Rob Gell, saying “given the growing impact of natural disasters… it’s essential to understand the need to use systems that help us adapt to a changing climate and protect our environment by conserving our water resources.” GreenCo Water’s social mission reflects this statement, outlined in their brochure below.

(Image Source: http://greencowater.com)

I believe GreenCo Water revolve around being a social enterprise that gives back to its community. Furthermore it also gives back on a worldwide scale. This is reflected in their three main business objectives:

1. Social Responsibility
2.  Environmental Sustainability
3. Community Contribution Practices

Personally, I would like to see GreenCo take the next step into having permanent links with humanitarian aid work. They currently focus on humanitarian disaster relief, however long-term connections with organisations such as World Vision, Water Aid and UNICEF could enhance their exposure as a business. Additionally it increases their social contribution to the wider community.  

GreenCo Water Pak Flat Water Tanks are the perfect addition to any home in Australia. The many benefits are outlined below.

(Image Source: http://greencowater.com)

 I challenge you to purchase one and attempt to beat the record time of assembling – exactly 2 minutes. You will not only be a GreenCo Water office legend for holding the record, but you will also be the legend who contributes to a business that gives back to the Australian and world-wide community.

Follow them on social media:

Facebook /greencowater

Instagram @greenco_water

Twitter @greencowater

LinkedIn /greenco-water-pty-ltd

YouTube /GreenCo Water